Creating an Iconic Catwalk Experience
The goal was to design and produce an immersive video experience that matched the aesthetic and production value of the fashion show, but could be shared in real-time by celebrity guests.
The result was an organic audience larger than the Super Bowl.
The groundbreaking concept, designed and produced by OM, with generative visuals from The Mill, created a mind bending environment for celebrity cameos, captured by a full sized techno-crane. The videos were posted by dozens of celebrity guests, reaching an audience of over 150 million people in the first 24 hours, larger than the Nielson rating of 98 million who watched the 2018 Super Bowl.