The Ultimate Carpool Karaoke.
Cadillac and Apple approached us to create a fully immersive green screen experience that would place users behind the wheel of their own episode of the hit show Carpool Karaoke. We needed to make it look like guests were speeding through Los Angeles while singing their hearts out to their favorite song, but safely and on top a 20-story hotel.
Instant Episodes of Carpool Karoake
To accomplish this, we shot B-reel and video panels in Los Angeles to match the video from multiple camera angles in our green screen set. Our software automatically spliced together the video clips and audio to create an incredibly realistic result.
Guests hopped behind the wheel and lived out their carpool karaoke fantasies. Celebrities didn’t hold back either, everyone from Post Malone to Millie Bobby Brown took a ride. The result was so convincing that after Millie posted her video on Instagram, Refinery29 wrote an article asking who was "Driving The Car During Millie Bobby Brown's Carpool Karaoke?”
Guests loved the experience so much that Cadillac took the installation 'on the road' to America's major auto shows, culminating in a massive presence at the Detroit Auto Show and millions of impressions.
Organic posts on Instagram by major influencers and celebrities.
Generated earned-PR including an article in Refinery29.
Activations at 3 major auto-shows across the U.S.
Over 5 million organic impressions on Instagram and thousands of videos shared.